Small Businesses Need Video

There’s no way around it in this day and age – small businesses can’t get away without sharing video content. Whether we’re talking about your website, or your Instagram, or your TikTok – any social media, really – video is a non-negotiable now. It connects with your clients more clearly, and it shows them why they need what you do, instead of telling them.

And that’s POWERFUL for conversions!

Why is Videography your Business’ Next Best Marketing Investment?

Ultimately? The reason small businesses need video content comes down to the dollars and cents. We can even write it out in a silly little equation, because it’s THAT straightforward. Like a “word problem” from math in elementary school.

Social Media Algorithms + Video Content = Visibility
Visibility + Amazing Products/Services = Higher Conversions

And I don’t have to explain how “higher conversions” means “more money in your pocket. Really those are barely “equations” they’re more like a “this is the formula” kind of situation.

You’re not in control over what the social media algorithms focus on – and right now? That’s video. So if you post QUALITY video content, you’re going to get higher visibility. And because what you do is amazing, whether it’s a product or a service, that visibility, getting in front of the right people? It’s straight up gold.

And THAT is why video content is your business’s next best marketing investment. Not because it’ll get you vanity metrics like followers on your Instagram account, or likes on a reel – because when it’s really working for you, it brings in customers, or clients (depending on whether you’re product based or service based when it comes to what you do).

But the dollars and cents of it all isn’t where the “wins” from commissioning custom video content for your business stops – there’s more than just that!

1 – Professional Videography Gets Your Time Back

If you’re someone like me, who started a business to spend MORE time with their family, not less, you know how valuable your time is. And every time you have to take on a task that isn’t in your wheelhouse, that time whittles away further and further. Evenings spent editing videos. Mornings spent doing admin. Eating your lunch at your desk, because you just have to get that Instagram post sorted out, and you don’t have other time to make it happen.

Outsourcing the video content creation for your small business helps you get that time back. The time you’d otherwise be spending working on scripts to present your new service, or trying to set up a flat lay to show off your newest product line, when you know full-well that’s not where your genius is. Your genius was curating the products – or creating them. Your genius was outlining the service set, and delivering it. NOT highlighting those things on social media. If that’s where your skillset was, those are the services you’d be offering, not… whatever it is you do.

So bringing in professional videographers (who will take half the time to create twice the content, because it’s what we do every day) to take that task off your hands doesn’t just pay dividends in the conversions it’ll get for your business later. It pays dividends in the TIME you’ll get back, from the moment you hire us.

2 – Professional Video Content Can be Repurposed

Having professional videography captured to use on your business’s social media (and online presence in general) also means you’ll be able to repurpose the content more intentionally. Now, when I say that, I don’t mean “you can’t repurpose video you take yourself” – that would be a lie. You totally can! And with the right systems in place, it can be easy for you, too. I’m not saying the ONLY way to have video content that’ll repurpose well is to work with professional videographers. However, it’s NOT a lie to say that working with a professional team means you’ll have an easier time with it.

Every platform has its quirks. And some are quirkier than others, too. Instagram, TikTok, Pinterest, Youtube Shorts – each algorithm is a bit different, and they all have criteria that you can use to make sure your content performs well. But if you’re a small business owner, who wants their content to perform well on every platform you put it on… well, that means a lot of balancing. Trying to trial and error what works where, to get to a point where you can capture one video that you know will tick enough boxes for every platform.

And all that? It takes TIME. Outsourcing your video content creation to pros means you don’t have to go through all that trial and error yourself – while every niche is sliiiiightly different as far as performance metrics, and algorithm details… you can know your video content won’t just be useful in one place, when you work with a team who spends their time learning the ins and outs of all those details – so YOU don’t HAVE to.

3 – A Consistent Brand is a Converting Brand

Finally, if you’ve been around the block a few times (or even been here, reading other blog posts of mine about small business branding), then you know that a consistent brand, is a brand that converts. I’m the first person to say “done is better than perfect” – don’t get me wrong. But consistency just HAS to be a priority, in everything you’re putting online.

And working with videography pros? It makes sure that the video content you’re putting out there in the world, with your name on it, looks like it belongs in the overall look, feel, and tone of your business’s branding. I’m gonna level with you – some businesses can TOTALLY get away with video taken on the owner’s phone. I won’t tell you they can’t. But that’s definitely not the case for ALL businesses, in ALL niches. And it’s also not the case for all types of video your business needs, either. There’s a difference in the look and feel of branded behind the scenes video, and branded video to show off new products you’ve designed.

When you outsource this task… the “consistency” of it all? To put it bluntly, that’s not your problem anymore. That’s OUR problem. And we will handle it FOR you!

Professional Videography on your 2026 Investment List?

So – are you convinced yet? Is video on the list of marketing investments you’ll be making for your business in 2026? If so, and you’re looking for a greater-Minneapolis team to take your video content off your hands – I’d love to talk. Whether you end up working directly with me, or with my incredible in-house team, the difference it’ll make for your time, energy, and eventually, your bottom line? It speaks for itself.

Bonus: Take a look at just a few results that my AMAZING team of collaborators and me have gotten for our social media management clients!