Social media is a whole mood.

I talk about this a lot, because it’s super important. Businesses NEED to be on social media, and they NEED to be posting consistently. Not for vanity, or likes, but because posting online is a powerful growth activity for your business. It brings in new people who like what you do. It brings in opportunities to collaborate with your community. Depending on what you do, it’s also a great way to get visibility from big brands that might want to work with you.

Whether you make the posts on your accounts yourself, or you outsource the task – it’s gotta happen one way or another, in 2025 there’s just no way around it.

What should you actually be posting though?

But if you ARE making the posts for your social media accounts yourself, it’s not always the easiest job in the world to figure out what to post. Everyone has hiccups at different points in these processes – sometimes it’s coming up with content. Sometimes it’s actually pressing “post” – other times, it’s the idea of using social media in general.

But today the hiccup we’re going to address is the “what in the world should I be posting” hiccup, because starting points for your content can help make sure you’re creating intentionally! And intentional content is content that sells.

1 – Informational Content

The first subtype of social media content that your business accounts should be posting is “informational content.” Now, informational content for social media can look very different from niche to niche, and can even look different depending on what exactly you’re promoting from your business as a whole!

If you’re a lifestyle brand, informational posts might look like sharing research into the power of taking a break. If you own a yoga studio, informational content might be posting about your studio schedule – but it might also look more like teaching content, where you’re showing off your expertise about exactly how adding yoga or meditation to someone’s day can positively change their outlook on life.

Informational content is exactly what it sounds like – it’s about INFORMING your people about stuff related to what you do, in a clear, concise, and connective way. And that has the added bonus of highlighting what you know, which means it contributes to the “know, like, trust” factors too! Win-win right there. And don’t you LOVE a win-win?

2 – Aspirational Content

Aspirational content is another type of social media post that might look a little different depending on what it is you actually do. But at the core, aspirational content is also pretty much what it sounds like – it’s content you post that shows off the end point for your customers/clients. What do they get at the end of working with you? Whether that’s a product highlighted in a customer’s kitchen if you make custom spice racks, to the final images from a family photography package if you’re a photographer, aspirational content allows your followers to make a connection with the end-point they could achieve by working with you.

It’s not about “aspirations” in the “I want to go be like this person” or “I want to lounge in the sun by the beach” kind of way (although it technically COULD be, if your brand is about travel!!) it’s more subtle than that. But the end-all-be-all point is it connects your potential customers to the point of working with you, or purchasing your products, and that’s why it’s super powerful to share on social media!

3 – Customer Reviews

The final type of content we’re talking about today is going to look pretty much the same no matter what business you have, and no matter what that business does. It’s customer reviews. If you’re looking to have a social media presence that does real work for your business, you need to show off how happy your previous clients/customers are after working with you or buying your cool stuff! They should be raving online, and you can take that info and use it to your benefit.

Grab your google reviews, trustpilot reviews, or even testimonials submitted by clients/customers after their time working with you. Share them to your heart’s content! And it’s even better if you can attach their testimonial to something from your time working with them. Whether it’s a picture of their magical haircut at your salon, or a photo of the art you provided for their home.

4 – Behind the Scenes

Behind the scenes content is another opportunity to connect with your people! It lets them into your world, and after all, social media is supposed to be social, right? It’s in the name for a reason. Posting things like your process (which is also educational, two for one right there!), or fun moments in your business, or what’s going on at your studio or office on any given day helps to bring a little humanity into your social content. So share what’s going on behind the scenes! These make particularly good reels and story posts, to keep your content fresh and diversified.

With some starting points, posting can feel less overwhelming!

I know exactly how overwhelming social media content creation can feel, but with a few starting points for the type of content you’re putting up, it might feel a little less like a mountain and a little more like a molehill.

I mean, think about it – if you post one of each of those types of content each week, you’ve already got four of your weekly posts planned. And if you outlined two for each category, you’ve got more than enough for daily posting. I recommend making a little document for yourself, whether you work best in a spreadsheet, or a word doc, or you use something like Trello to handle process management in your business, and give yourself spaces to create post prompts under each category for your business. With just a little time and inspiration, you could have months of content prompts, specific to your business, outlined straight from your brain (without relying on AI or other tools) to post easily and quickly.

Still need support with your social media content?

If you still need support though, Jessica Strobel Photography is here for you! Check out my social media management services – I collaborate with two amazing creatives to make these packages happen, and if you’re looking to have posting and content creation taken off your hands, we likely have a package that would fit your needs.

No matter HOW it happens, posts do need to go up. So take stock of your energy, your skillset, and your available time – and if you don’t have time to post, maybe it’s time to look into outsourcing!

Bonus: Take a look at just a few results that my AMAZING team of collaborators and me have gotten for our social media management clients!